Project: Innovate Blue unifies the University of Michigan innovation and entrepreneurship ecosystem that enables Wolverines to turn their dreams into action. To further Innovate Blue’s mission, we focused on redesigning the website to make it easier for a user to navigate through the massive amounts of entrepreneurship resources. We mainly redesigned the home page, news and events page, resources page, and the navigation bar. The goal was to make the massive amount of data more digestible.
Contribution: Redesigned and evaluated Innovate Blue’s web design. After 5 months, our team built out a high-fidelity porotype and a 70-page final report. In sum, we conducted user interviews, crafted personas, created heuristic evaluations, designed low fidelity designs then high fidelity designs, and lastly added interactions to the design. The team evenly split the work. Personally, I helped conduct user interviews, redesigned the news and events page, and oversaw the interaction design on the final high fidelity prototype.
Tablet View of
News & Events Tab
Mobile Version of News and Events Page